Strategic Communication for Non-Profit Organisations
How to manage your organisation’s communication effectively
Resources allocated to communication often focus on the implementation phase and more specifically on the production of tools such as flyers, a new Website or a video. The planning and evaluation phases of strategic communications, as well as the proper dissemination and promotion of tools are too often neglected. Consequences? The different communication activities carried out by the organisation may lack relevance and results are not what they could be. Taking a more strategic approach, dedicating more thinking to the overall communication of the organisation and its activities, and evaluating more properly the actions undertaken, will optimise the available resources and lead to better results.
The course features presentations, experiential learning and sharing experiences, readings, facilitated discussions, individual and group activities.
Who Should Attend
This online live course is intended for practitioners with different profiles who want to strengthen their capacity in strategic communications.
Following this course, participants will be able to:
Identify strengths, weaknesses and areas of improvement of an organisation’s communication’s strategy
Develop a communication strategy and plan of action
Assess communication tools, target audiences and messages; make recommendations for improvement
Close gaps in the current communication strategy or its implementation, in accordance with priorities and resources
Reach out effectively and get messages across to different target audiences using the most relevant tools and messages
Build the overall capacity for managing communications of an organisation; continued learning.
Module 1: Getting started – Analysing the overall communication paradigm and its challenges
How does communication contribute to the realisation of the organisation’s vision, mission and strategic objectives
Main modalities of communication: target audiences/messages/channels
Assessment of your organisation’s communication status: Where does it stand, are there any gaps to close?
Module 2: Planning for success – Developing a sound strategy and framework of action for impactful communication activities
Analysis of past actions and current aspirations
What does a successful strategy look like? What does it include?
Indicators of success for communication activities and means of verification
Module 3: Bringing sound communication alive – How to use the most relevant tools and messages for maximal outreach to identified target audiences
Review of communication tools: characteristics, differences, pros and cons, relevance
Message design: Do’s and don'ts
Outreach: much more than a distribution list
Personalised Post-Course Coaching
At the end of the course, each participant has a credit of 45min for personalised coaching to support the implementation of action plans and for any questions related to it. The coaching is provided by the trainer of this course. It is valid for a period of two months after the course.
This course is the equivalent of a three-day in-person course. It takes approximately 24 hours, thereof 12 hours of live online classes, and 12 hours of live working groups on case studies and exercises with other students, reading and individual work. The trainer maintains the same level of interaction as in an in-person course.
Click here for our Terms & Conditions.
Course trainer: Laura Faehndrich
Certificate of Achievement: After passing successfully the short test at the end of the course programme.
Max. 16 participants - register early to secure your participation
3 x 2 hours in three weeks:
On Friday 6, 13 and 20 October 2023
12:00 PM - 2:00 PM CET
Plus 45 min of individual coaching
Image:You X Venture on Unsplash