Strategic Communication for Non-Profit Organisations 
How to manage your organisation’s communication effectively

Overview

Resources allocated to communication often focus on the implementation phase and more specifically on the production of tools such as flyers, a new Website or a video. The planning and evaluation phases of strategic communications, as well as the proper dissemination and promotion of tools are too often neglected. Consequences? The different communication activities carried out by the organisation may lack relevance and results are not what they could be. Taking a more strategic approach, dedicating more thinking to the overall communication of the organisation and its activities, and evaluating more properly the actions undertaken, will optimise the available resources and lead to better results.

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The course features presentations, experiential learning and sharing experiences, readings, facilitated discussions, individual and group activities.

Who Should Attend 

This online live course is intended for practitioners with different profiles who want to strengthen their capacity in strategic communications.

Key Benefits

Following this course, participants will be able to:

• Identify strengths, weaknesses and areas of improvement of an organisation’s communication’s strategy

• Develop a communication strategy and plan of action

• Assess communication tools, target audiences and messages; make recommendations for improvement

• Close gaps in the current communication strategy or its implementation, in accordance with priorities and resources

• Reach out effectively and get messages across to different target audiences using the most relevant tools and messages

• Build the overall capacity for managing communications of an organisation; continued learning.

Course Programme 

Module 1: Getting started – Analysing the overall communication paradigm and its challenges 

• How does communication contribute to the realisation of the organisation’s vision, mission and strategic objectives

• Main modalities of communication: target audiences/messages/channels

• Assessment of your organisation’s communication status: Where does it stand, are there any gaps to close?

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Module 2: Planning for success – Developing a sound strategy and framework of action for impactful communication activities

• Analysis of past actions and current aspirations 

• What does a successful strategy look like? What does it include?  

• Indicators of success for communication activities and means of verification

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Module 3: Bringing sound communication alive – How to use the most relevant tools and messages for maximal outreach to identified target audiences

• Review of communication tools: characteristics, differences, pros and cons, relevance

• Message design: Do’s and don'ts

• Outreach: much more than a distribution list

This course is the equivalent of a three-day in-person course. It takes approximately 24 hours, thereof 12 hours of live online classes, and 12 hours of live working groups on case studies and exercises with other students, reading and individual work. The trainer maintains the same level of interaction as in an in-person course.
Click here for our Terms & Conditions.

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Course trainer: Laura Faehndrich