Convincing philanthropists to support your organisation 
1+ 29 June, 6 +13 July 2022
Three-day course over 4 weeks, Wednesdays from 09-12 CET

Starting from CHF 440 

Image by You X Ventures

Image: You X Ventures on Unsplash 


At a time of declining public subsidies, it is vital for non-profit organisations to diversify their financial resources and secure their economic model. Philanthropy is a source of funding that can contribute to this. But where to start? How can you mobilize philanthropists and individual donors around your projects that you do not yet know well? Whom should you contact and how can you convince them?


In an environment where organisations championing different causes are competing for funds, it is essential to adopt a structured strategic approach, to rely on effective tools and to acquire the necessary skills. 

This course focuses on private philanthropic funding for humanitarian and development projects: it helps you to identify and use different techniques for collecting donations, to develop an adapted and effective philanthropic strategy, to know how to convince people to support you and maintaining relationships with donors and philanthropists. 

Target audience

Individuals working, or planning to work, in an international humanitarian or development organization who wish to improve their understanding of the tools and processes for seeking private funding for philanthropy and maintaining relations with donors and patrons.


At the end of the training, participants will have: 

  • Understood the challenges of philanthropy and the expectations of donors.... to start on the right footing

  • A sound basis to define your strategy.... it is necessary to know yourself well and have a clear objective before launching a fundraising campaign with philanthropists.

  • Learned how to define an action plan.... a roadmap to know where you are going.

  • Discovered essential techniques to identify your networks and prospects.... we always have more than we think.

  • Learned how to contact, convince and retain a sponsor.... how to present your project... and solicit!


Module 1: Introduction to philanthropy 

  • Philanthropy versus sponsorship

  • The fundamentals of a philanthropy strategy 

  • The different stages of a donation campaign 

  • Exercise: defining the vision, missions, values, ambition and positioning of your organization 


Module 2: Choosing the right techniques for your NGO and building a convincing message

  • The different fundraising techniques 

  • The sales pitch 

  • Exercise: writing a sales pitch 


Module 3: Knowing how to manage the relationship with a philanthropist

  • Understanding the individual or corporate donor

  • From identifying to building loyalty with your major donors

  • Exercise: designing your action plan 


At the end of the course, each participant can benefit from a 45min credit for a personalized coaching to support the implementation of the action plans and for all related questions. The coaching is provided by the instructor of this course. It is valid for a period of two months after the course. 


Ce cours est l'équivalent d'un cours en personne de trois jours. Il dure 24 heures, dont 12 heures de cours en ligne en direct, et 12 heures de groupes de travail en direct sur des études de cas et des exercices avec d'autres étudiants, ainsi que de lecture et de travail individuel. La formatrice maintient le même niveau d'interaction comme dans un cours en personne. 

Trainer: Marianne Maillot


Course dates: 1+29 June, 6+13 July 2022, Wednesdays from 09:00-12:00 CET

The fee includes personalized coaching after the course. Two types of certificates are available for this course (fees in Swiss Francs, CHF):

Certificate of Attendance: After completing the course

Early bird rate, until 30 April 2022: CHF 330 instead of CHF 410, thereafter CHF 440. instead of CHF 550.

Certificate of Achievement: After passing the exam at the end of the course

Early bird rate, until 30 April, 2022: CHF 370, instead of CHF 470, thereafter CHF 470, instead of CHF 590.

Max.16 participants - register early to guarantee your participation.