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Top : 6 Communications and Marketing : Social Marketing

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• Further reading: SMI papers
  Nice collection of papers offered by SMI, a specialised consulting firm. If you have the time...
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  
• Promoting Health and Environmental Citizenship
  The most complete resource on social marketing we found so far: includes a planning guide, manual and case studies. Up-to-date and attractive to use. Very nice work!
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  
• Social Marketing Manual
  Complete 74-page manual dating 1997, covers all stages of design and delivery of a social marketing campaign.
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  
• Social Marketing Manual: Evaluation
  Once you've finished your campaign: how to evaluate the impact you have made on the behaviour of your target population. 68 pages, PDF.
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  
• Social Marketing Manual: Needs Assessment
  Before you start a social marketing campaign: how to gather, analyise primary data and build a relevant strategy from it. Examples. 45 pages, PDF
  [ daniel | 12/16/2002 | 1 Views | Rate it! ]
    
  
• The social marketing network
  Portal site on social marketing set up by the Health Canada. Interesting for its case study section.
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  
• What is Social Marketing?
  One page definition of social marketing and overview of the four Ps: product, price, place and promotion. A good starting point, but not very sophisticated.
  [ daniel | 12/16/2002 | 0 Views | Rate it! ]
    
  

This page was last updated on 12/17/2002.
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