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6 Communications and Marketing :
Negotiating
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- The Magic of Dialogue, article by Daniel Yankelovich
"The act of collaboration must start with dialogue. You cannot build relationships without having an understanding of your potential partners, and you cannot achieve that understanding without a special form of communication that goes beyond ordinary conversation. Long-time observer of the American public Daniel Yankelovich shares with us his analysis of what dialogue is and how to do it." This short article first shows the difference between a debate, a discussion and a dialogue and highlights three distinctive features of dialogue. Yankelovich then outlines 15 strategies to achieve successful dialogue. This article is based on Yankelovich's 1999 book with the same title.
[ marco |
12/22/2001 | 10 Views |
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