NGO Management Library > 6 Communication and Marketing

Top : 6 Communication and Marketing : Social Marketing

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Further reading: SMI papers
Nice collection of papers offered by SMI, a specialised consulting firm. If you have the time...
[ daniel | 12/16/2002 | 1236 Views | 6.00 rating (3 votes) | Rate it! ]
Promoting Health and Environmental Citizenship
The most complete resource on social marketing we found so far: includes a planning guide, manual and case studies. Up-to-date and attractive to use. Very nice work!
[ daniel | 12/16/2002 | 983 Views | 5.25 rating (4 votes) | Rate it! ]
Social Marketing Manual
Complete 74-page manual dating 1997, covers all stages of design and delivery of a social marketing campaign.
[ daniel | 12/16/2002 | 2413 Views | Rate it! ]
Social Marketing Manual: Evaluation
Once you've finished your campaign: how to evaluate the impact you have made on the behaviour of your target population. 68 pages, PDF.
[ daniel | 12/16/2002 | 1251 Views | Rate it! ]
Social Marketing Manual: Needs Assessment
Before you start a social marketing campaign: how to gather, analyise primary data and build a relevant strategy from it. Examples. 45 pages, PDF
[ daniel | 12/16/2002 | 1368 Views | Rate it! ]
The social marketing network
Portal site on social marketing set up by the Health Canada. Interesting for its case study section.
[ daniel | 12/16/2002 | 1032 Views | 5.33 rating (3 votes) | Rate it! ]
What is Social Marketing?
One page definition of social marketing and overview of the four Ps: product, price, place and promotion. A good starting point, but not very sophisticated.
[ daniel | 12/16/2002 | 2067 Views | 2.67 rating (6 votes) | Rate it! ]